Dakota Johnson Highlights That Sexual Care Is A Self-Love Act In Her New Partnership With Sexual Wellness Brand

From Fifty Shades of Grey to Investor & Co-Creative Director in a Sexual Wellness Brand!

Since starring in Fifty Shades of Grey, Dakoda Johnson has become thoroughly the modern sex symbol with men and women to love her all over the world for her strong attitude and elegant, sophisticated style! But she did not stop there as we can see from her latest endeavor: Thanks to her role as Anastasia Steele, which created the profile she enjoys today, the 31-years old actress has already teamed up with a sexual wellness brand, Maude, becoming an investor and a co-creative director, delivering the message that taking care of our sexuality is a self-love act and it should not be considered as taboo or a secret anymore. On her recent picture on Instagram, she commented:

“Sexual wellness is a fundamental human right. Maude’s ethos is something I strongly support, and is symbiotic with my core beliefs surrounding sexual health”

It seems that breathtakingly beautiful Dakota embraces her new role and Maude’s mission to unravel the stigma surrounding sexual wellness while becoming a powerfully positive voice on the dialogue on sex, pushing it to the forefront. As inspiring Eva Giocochea – the CEO of Maude – said, it is like Dakota was designed for this role, not only for her sharp sense of humor and high aesthetic but also because she fearlessly faces the theme of sex and intimacy through her work. Now the actress will work in the brand’s creative direction in an effort to make sexual health a topic of conversation in order to increase education and awareness while breaking down nonsense stereotypes that are hilarious, not to say dangerous, in the age we live in!


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Without any shadow of a doubt, this partnership between Dakota Johnson and Maude has come at a crucial time to become a historic moment in the sexual health sector as the global pandemic and perpetual lockdowns have dramatically affected our overall well-being including our sexual life. Amid the pandemic crisis, with experts highlighting we should take care of our mental and body health, why being negative about lovely sex toys? Dakoda gives the answer:

“Taking care of your body in a sexual way should be the same as taking care of your body in terms of nutrients, skincare, exercise, etc. Sex is important and special, and should be treated as such”.

Dakota Johnson and CEO of the brand share the same core beliefs and dreams and show the same love and devotion for Maude’s mission: they focus on making sexual care a part of our wellness routine, making modern, body-safe, high-quality essentials for before, during, and after sex, with yourself or your beloved one. By and large, it’s an all-female theme that tries to fight false modesty, opening a new way for us to figure out our body and its needs especially in the era of social distancing. Dakota Johnson makes it clear:

“Consensual sex and intimate pleasure is self-care for all bodies. Every human should have access to quality sexual products regardless of their gender, adult age, or sexuality.”

[1st Cover Photo ©David Fisher/REX, 2nd Cover Photo © Sharon Radisch/Maude]

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